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  • State Farm: Communicating Effectively to the 18-25 Age Group (semester?), IPRO 305 

    Brilla, John; Cieszynski, Kamil; Eapen, Rahul; Egwu, Uchenna; Mihovilovich, Anthony; Reid, Rebekah; Reyes, Mauricio; Seth, Shilpi; Steinmetz, Edwin (2007-12)
    The purpose of IPRO 305 was to conduct market research on the State Farm® advertising campaigns developed by three Marketing Research practicum classes at the Stuart School of Business in the Spring of 2007.