The promise of health promoting foods to reduce the onset of vascular disease, obesity, diabetes, cancer and other major chronic illnesses linked to poor diet quality has consumers flocking to their local supermarkets in search of products that will help them to lead longer, healthier lives. At the same time, rising healthcare costs are leading governments to institute preventive health initiatives involving food. Today, technologies exist that can improve the nutrient quality of the food supply, and a variety of functional food and ingredients are being developed using biomarkers to indicate health/disease risk reduction benefits. However, foods with health claims must be developed, commercialized and regulated in a safe and effective manner. Development of health promoting products not only requires agencies to create new regulatory pathways and streamlined review processes but requires food manufacturers to substantiate health claims through sound science.

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